What is 3D Virtual Staging?


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Many home listings give buyers the option to take a virtual walkthrough of a property from the comforts of their own home. Buyers can linger in a virtual room to discuss what they like or dislike and familiarize themselves with a home before meeting with an agent or realtor.

3D virtual staging takes a virtual walkthrough to the next level. It builds upon the benefits of virtual staging to allow homebuyers to better picture living in a home. Clutter is digitally removed and furniture and decor are replaced. The end result is a more complete and styled virtual walkthrough.

But what exactly is 3D virtual staging and how does it help sell a home?

How Does 3D Virtual Staging Work?

3D virtual staging requires a photographer to use a 360 camera to capture 2D panoramic photos of a property. These photos are then fed into specialized software to create a 3D model of a home.

Once the software has processed the photos, a photographer can edit and manipulate them to create a 3D virtual walkthrough. Then the walkthrough is either uploaded online for buyers to interact with or edited further to apply virtual staging techniques.

Virtual staging in 3D works much the same as it does in 2D: a professional declutters the space and replaces or places furniture and decor that matches the intended style of the home.

Where 3D virtual staging differs from its 2D counterpart is in intensity. Since buyers can look in any direction of a virtual home, a photographer needs to ensure the entire room is virtually staged.

For example, most rooms of a home will require multiple scans to properly translate the room into a virtual space. In such cases, a photographer will need to stage each individual scan, as opposed to only the area visible in a regular photograph.

How Does 3D Virtual Staging Benefit Home Sellers?

A staged home sells 73 percent faster than one that is not staged. When a home isn’t left empty or is filled with a mix-match of furniture, buyers can better visualize living there.

Virtual staging makes it possible to stage a home with less of an impact on your wallet and the environment than traditional staging. During the virtual staging process, photos are tidied up and enhanced to make your home welcoming, inviting, and warm.

3D virtual staging builds upon those senses. It creates not only a virtual walkthrough of your home, but a virtual tour that is inviting and immersive. During their virtual tour, buyers are better able to appreciate how different styles of furniture and decor compliment your home and how they can make your home feel like their own.

Buyers are also less shocked after taking a virtual walkthrough of a home that has been staged in 3D, only to discover it is empty in reality. Instead, they will still be able to envision the home as furnished and lived in.

Is 3D Virtual Staging Worth the Effort?

Virtual staging is already more economical than traditional home staging, but how does 3D virtual staging compare?

3D virtual staging costs about $300 per panoramic shot or small room. It’s more expensive than 2D virtual staging, but far more immersive.

As for physical effort? Well, there isn’t much, so put away the dolly and back brace — your furniture can stay where it is for now.

With 3D virtual staging, your real estate photographer will work with you and your agent to decide on a staging style that fits the property and market. After that, a 3D scan of your home will be created and your household items will be digitally removed and replaced with virtual counterparts.

The end result is a beautiful VR-ready 3D virtual walkthrough and floor plan that will help buyers see themselves living in your home.


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Virtual Staging

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