As technology continues to improve, growing numbers of home sellers find themselves looking into the benefits of using virtual staging to help sell their home. But just what is virtual staging and how does it stack up against physically staging a home to sell?
As the name implies, virtual staging is done on the computer rather than in real life. This means that, unlike traditional staging, you don’t rent any furniture, decor, or accents. Instead, virtual staging digitally inserts all of those same items into photographs of empty rooms in the home. This, in turn, helps to attract potential buyers online to tour the home, where they can then use their imagination and consult the virtual staging photos in order to envision how each room would look with furniture inside.
Preparing for Virtual Staging
One of the most important steps when preparing to virtually stage a home is to professionally photograph the rooms that will be virtually furnished. It’s crucial that these images are high-resolution to ensure that the final listing product is perfected for online buyers.
Make sure to remove any unwanted items before capturing each room on camera – this will speed up the process of editing. Once the photos are primed and ready for staging, the virtual stager can add furniture and decor to compliment the overall style of the home. High-quality listing photos improve the final staged product by giving the stager the opportunity to work with an ideal canvas.
Benefits of Virtual Staging
Virtual staging has a number of benefits but the biggest is of course price. While staging a condo the old fashioned way costs an average of $2500 per month, virtual staging typically costs between $39 to $199 per room. What’s more is that this fee is a one time cost as you don’t have to pay for renting furniture. As the average home for sale in 2018 stays on market between 34 to 53 days, this means that virtual staging could save sellers several thousands of dollars.
Another pro of virtual staging is that gives sellers the opportunity to create a strong first impression with potential buyers. As Jen Williams, Redfin Market Manager says, this is important because “buyers will imprint on the first photos they see of a home and will develop their first positive feelings and attraction to a property at that time.”
Downfalls of Virtual Staging
The biggest drawback, of course, is the fact that because the home is only staged virtually when potential buyers show up they may be underwhelmed compared to the experience they had when they found the home online. While this may not be an issue for younger buyers, this could present problems with older audiences.
Being able to see the home fully furnished is also the main benefit of traditional staging. It allows prospective buyers to walk into a home and picture themselves living there without any of the guesswork of what kind of furniture they may need to purchase and where to place it. That work is done for them and, as a result, 33 percent of Realtors say that the home’s value actually increases an additional one to five percent when professionally staged, according to the National Association of Realtors (NAR).
If you choose to stage your home virtually, remember to provide potential buyers with photos of the empty rooms as well as their virtually staged counterparts. This will help to show buyers that the home they’re thinking of touring not staged in person so that they are not confused when entering the home. Also be sure to not overdo the furniture and decor. Just because it isn’t real doesn’t mean you can’t go overboard.
Regardless of which method you choose, it’s important to make sure your home looks ready to sell before it’s listed. First impressions are often a deciding factor for buyers and staging is a powerful tool to create a strong impression and sell your home quicker.